Mr. Castillo will be speaking at the workshop entitled "Emerging Trends and New Products in Africa" which will take place on Friday from 3pm-4:15.
The seminar begins with an evening networking reception on “Destination Gambia,” the site of ATA’s 35th Annual Congress, on Thursday, March 4th, followed by a day of workshops on Friday, March 5th, 2010 prior to the two-day ATE event at the Washington Convention Center in Washington, D.C.
This year, the seminar offers two learning tracks: The first one—Africa’s Tourism Agenda— focuses on the issues facing Africa’s travel industry today, such as airline access, sports tourism and the World Cup, and US policy approaches to tourism in Africa. The second—Professional Development—offers tour operators and other travel experts best practices and skills building with workshops on marketing and branding, social media and travel trade Shows, as well as up-to-date information on Africa’s travel products. Special highlights include plenaries on the Africa Marketplace with travel industry leaders and experts on Africa.Tourism experts and industry professionals from the U.S. and Africa, particularly travel agents and tour operators who market, sell and specialize in Africa, are expected to attend the seminar, as well as ministers of tourism, representatives from Washington D.C.’s diplomatic community, and Africa’s national tourism offices, leaders from the African diaspora community, and travel trade media. Faculty and students in the areas of hospitality, tourism and African studies are also invited.
Read the flyer for the event
Register here
